Let's take a comprehensive look at the landscape of retail today.
This course is a great foundation for developing a solid ecommerce strategy.

At the end of the course, you'll walk away with a complete understanding of the different business models for retail and ecommerce, plus worksheets to start planning and designing your own strategy.
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Course curriculum

    1. About this course

      FREE PREVIEW

    2. Getting the most of the course

      FREE PREVIEW

    3. Before we begin

    1. Intro to B2C

    2. Case Study: Bunnings

    3. Case Study: JB Hifi

    4. B2C Quiz

    1. Intro to B2B

    2. Case Study: Dermalogica Pro

    3. Case Study: Hart Sports

    4. B2B quiz

    1. Intro to Pureplay

    2. Case study: Adore Beauty

    3. Case study: Booktopia

    4. Pureplay Quiz

    1. Intro to Omnichannel

    2. Case study: Warby Parker

    3. Case study: Blue Thumb

    4. Omnichannel Quiz

    1. Intro to DTC

    2. Case study: Nike

    3. Case study: Quad Lock

    4. DTC Quiz

About this course

  • $149.00
  • 35 lessons

Instructor

Nathan Bush

Nathan lives and breathes ecommerce. He is an ecommerce director, strategist and advisor who has led teams that have grown from $1m to $140m.

He has been named in the Top 50 People in eCommerce four times, written for Inside Retail and hosts the Add To Cart podcast where he gets to speak to leaders in ecommerce every week.

FAQ

  • How do I access the course content?

    All esuite's course content is available to you on demand. Once you've purchased the course, you'll be able to access the course wherever and whenever you want via our learning portal. There is no time limit for completing the course or for accessing the curriculum.

  • Who is the course designed for?

    The course is appropriate for anyone working in or interested in ecommerce. If you're just starting out or you've been working in ecommerce for a while and are looking to freshen up and fill some knowledge gaps, we've got your back.

  • I'm having trouble accessing the content. Who can I contact?

    Send an email over to [email protected] and we'll get back to you as soon as we can to get you back on track with your ecommerce journey.

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